THIS LITTLE PIGGY: A major pork crisis is dominating headlines in France, with French farmers saying they are paying too many charges, and the fixed prices are too low. Which makes French fashion chain Naf Naf’s fall campaign particularly timely, featuring models cuddling little pink pigs.

The nine visuals of the campaign shot by Terry Richardson, conceived by the Paris-based MAD agency, are rolling out every 15 days throughout the fall season.

It marks a return to its roots for the brand that featured a little pig and the slogan “le grand méchant look” (or ‘the big bad look’) back in 1984.


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