LUCKY NUMBER SEVEN: Stella McCartney’s spring campaign is fronted by Natalia Vodianova. Shot in Ibiza, it’s her seventh time as the face of the house. While Vodianova is a veteran of the Stella campaign circuit, the shoot’s photographer, London-based Harley Weir, was a rookie. Styled by McCartney herself, the campaign features Vodianova shot seaside and close-up, posting with Falabella bags around her face. It will run as six images in a single page and double page spreads, breaking in March issues of major fashion titles. There is also a mood film featuring Paul McCartney’s 1971 song “Ram On” to accompany the still images.

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