LUCKY NUMBER SEVEN: Stella McCartney’s spring campaign is fronted by Natalia Vodianova. Shot in Ibiza, it’s her seventh time as the face of the house. While Vodianova is a veteran of the Stella campaign circuit, the shoot’s photographer, London-based Harley Weir, was a rookie. Styled by McCartney herself, the campaign features Vodianova shot seaside and close-up, posting with Falabella bags around her face. It will run as six images in a single page and double page spreads, breaking in March issues of major fashion titles. There is also a mood film featuring Paul McCartney’s 1971 song “Ram On” to accompany the still images.
Natalia Vodianova Fronts Stella McCartney’s Spring Campaign
Shot in Ibiza, it's her seventh time as the face of the house.