NEW FACE: Ermenegildo Zegna Couture has tapped actor Sam Riley to be the face of its fall ad campaign. The U.K.-born Riley stars in the new Angelina Jolie film, “Maleficent,” which opens today, and wore Zegna Couture to the premiere Wednesday in L.A.
This story first appeared in the May 30, 2014 issue of WWD. Subscribe Today.
In the campaign, Riley replaces Jamie Dornan and appears in shots conceived by the brand’s creative director, Stefano Pilati, who first worked on the spring campaign.
Zegna is using the same four-panel configuration as last season and showcases the actor alone and with models in suits, formalwear and luxe sportswear pieces from the collection. The ads were shot by Inez van Lamsweerde and Vinoodh Matadin.