Briana Lesesne has been named beauty and fashion director of Vanity Fair, succeeding Shannon Reilly, who has left the magazine. Lesesne will move to Vanity Fair Aug. 4; she was most recently Eastern account director for W magazine. Prior to W, Lesesne spent nearly six years as Allure’s beauty and health director.

This story first appeared in the July 11, 2008 issue of WWD. Subscribe Today.

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