NEW OUTLETS: Watch, a glossy magazine published by CBS that reports on the network’s stars, is upping its fashion quotient. In the coming months, editor in chief Jeremy Murphy has tapped Ellen von Unwerth to shoot a cover with “The Good Wife” stars Archie Panjabi and Matt Czuchry in Paris, and Patrick Demarchelier is shooting the September cover. “It took us a while to talk Patrick into doing it, but he’s really into it, and I think he likes that we give him a lot of freedom to shoot what he wants,” said Murphy.


This story first appeared in the May 11, 2011 issue of WWD. Subscribe Today.

BOOK CLUB: Designers Peter Som, Jeff Halmos, Rachel Antonoff and Vena Cava’s Lisa Mayock stopped by the new Thomas Sires store in NoLIta on Tuesday evening to celebrate the paperback publication of mutual friend Sloane Crosley’s “How Did You Get This Number.” Fellow writers Paula Froelich, fresh off a trip to Vietnam, and Elizabeth Spiers, fresh from a day editing The Observer, were also on hand to toast the New York Times best-selling scribe on her collection of witty essays.

“You have to modulate your definition of productivity. I wear pajama bottoms a lot more than I should,” said Crosley of her new full-time life as a writer, having quit her 10-year job as a publicist at Vintage in December, following the success of her first book, “I Was Told There’d Be Cake.” That evening, however, the youthful Crosley was garbed in a pretty, fitted white dress from the Thomas Sires collection, a just-launched line and retail store from Fiona Thomas and Allison Sires, who both left positions at Loeffler Randall to create their own label.


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