NEW RECRUIT: BlackBook is relaunching its print magazine biannually and has tapped Anne Christensen as fashion director at large. Christensen last worked, most notably, at Glamour as executive fashion director from 2010 to 2013. She resigned once Condé Nast artistic director Anna Wintour began consulting on the magazine.
This story first appeared in the November 21, 2014 issue of WWD. Subscribe Today.
Christensen, who has consulted on a few projects, signed on with BlackBook, the first and second issues of which will come out in March and September, respectively. “This is going to be a creative endeavor, full of possibilities,” Christensen said.
The magazine was last printed under its previous owner, Vibe Media, in summer 2013. That fall, Evanly Schindler, the founder and editorial and creative director of BlackBook, partnered with Jon Bond, cofounder of advertising agency Kirshenbaum Bond Senecal + Partners, to purchase the magazine.
For the past year and a half, the company has focused on its digital effort, building traffic of 1.5 million unique visitors a month, it claims. Hunter Hill serves as the publisher, and Jacob Brown is the editor in chief. They will launch the print edition in the spring with a circulation of 100,000 in the U.S. and internationally.
The March issue, which will cost $10 on the newsstand, is more than 200 pages with between 30 and 40 ad pages. According to Brown, the magazine will have a new design and logo, and its content will be “reformulated,” meaning it will be less newsy and trend-driven and focus more on culture via essays by “engaging authors,” fashion editorial and visuals.
The team will bring back photo director Judith Puckett-Rinella, who worked on the original BlackBook. It also will bring back editor Aaron Hicklin — editor in chief of Grand Editorial and editorial director of Out and The Advocate — as Brown’s co-editor. BlackBook will use staff, such as managing editors and copy editors, from Grand Editorial.
In a sign of the times, the spring relaunch is being “sponsored” by Hewlett-Packard and its Sprout technology.