NEW ROLE: Prada SpA said Thursday it has created a new group marketing, communication and commercial development department and has promoted its communication and external relations director Stefano Cantino to head it. He will report directly to chief executive officers Miuccia Prada and her husband Patrizio Bertelli. The company said the department “has been established to optimize the organization of the core business, whose worldwide structure is increasingly complex.”
This story first appeared in the May 30, 2014 issue of WWD. Subscribe Today.
Holding his current title since 2009, Cantino, 47, joined the group in 1997 and has worked in managerial roles in the commercial area across all its brands.
Prada and Bertelli jointly said that Cantino “has gained significant and valuable experience during these years both in the commercial and communication and public relations areas. His appointment to this new and increased responsibility testifies the trust placed by the company in Stefano Cantino’s ethical and professional value and, at the same time, the enhancement of internal resources at top management level is of great satisfaction to our company.”
In this new role, Cantino will oversee marketing, communication, license management and new business. He will also be responsible for the wholesale and e-commerce channels.