The New York Times has moved media editor Peter Lattman back to the business desk, giving him the title of deputy business editor.

Lattman had been crowned media editor last November by then-executive editor Jill Abramson. He replaced Bruce Headlam, who had been promoted to managing editor of video. At the time Lattman was a reporter who spent three-and –a half years on the Times’ business desk. Prior to that, he covered legal affairs and private equity for The Wall Street Journal.

“About a year ago, Peter moved upstairs to become media editor,” said Dean Murphy, The Times’ business editor. “He quickly combined a hotshot crew of Times veterans and newcomers who have continued to make the media report essential reading across the paper. None of that is changing, except for the upstairs part.”

Murphy explained that media reporters will “continue to write for BizDay, Culture and other sections, with Mr. Media himself, David Carr, anchor in the Monday business report.”

Lattman will direct media coverage along with Bill Brink and Craig Hunter, while also working on broader business stories.

The Times said the move will allow the media and business teams to collaborate, “cross-pollinate” and delve into how the economy is changing the media landscape. It could also spell cost-savings for the Times, which is in the throes of cutting 100 jobs and repositioning its digital business to be more profitable as print advertising continues to wane.

When asked for clarification on whether there will be a new media editor, a spokeswoman said: “The media desk is merging with the business desk. Our media coverage will continue to be led by Peter and no one’s beat is changing among our media reporters.”

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