Nylon Media Inc. is folding the U.S. print edition of its men’s magazine, Nylon Guys.

The men’s title will cease printing after its April/ May issue and transition to an all-digital brand, the company said Wednesday.

The publisher said that with the closure, it will “concentrate on the growth and expansion of the Nylon brand across all platforms – digital, e-commerce, video, influencers, print and social.”

A spokeswoman said that change would allow it to focus on millennial women through Nylon magazine, which, like its contemporaries, has suffered declining circulation and newsstand sales. According to the Alliance for Audited Media, in the second half of 2014, Nylon’s total paid & verified circulation fell 1.7 percent to 223,119, as newsstand sales declined 16.7 percent to 33,681. Comparable figures for Nylon Guys was not available.

The decision to stop printing Nylon Guys is part of several changes at the New York-based publisher, which was acquired by Diversis Capital in May 2014. Other changes included bringing on Paul Greenberg as chief executive officer in November, as well as hiring Michelle Lee as Nylon’s editor in chief.

load comments
blog comments powered by Disqus