Nylon Media Inc. named Paul Greenberg as its new chief executive officer, effective immediately.
 
Greenberg was previously ceo of College Humor where he was responsible for strategic development and management of its digital properties, television and film divisions.
 
Greenberg’s appointment follows a string of changes at the company, which kicked off in May when it was sold to with FashionIndie parent firms Diversis LLC and Backbone LLC.  Days after Nylon was sold, ceo Joe Mohen stepped down. At the time, Marc Luzzatto, Nylon Media Inc.’s executive chairman said there would be no successor and that he would take the helm as ceo, but things change.
 
Luzzatto said Wednesday that in hiring Greenberg: “Our goal was to find a ceo who shared our vision and passion for the Nylon brand and whose experience and knowledge would help Nylon achieve its strategic goal of becoming a global, iconic, and ubiquitous brand and an integrated media company.”
 
He continued: “Paul is a leader whose expertise in media and technology, deep understanding of content and digital operations and revenue partnerships, and background in music and film make him the perfect choice to direct the expansion and growth of a modern media company like ours.”
 
Prior to CollegeHumor, Greenberg served as president of digital for Time Inc.’s lifestyle group.

“There is tremendous potential in the NYLON brand to create new endeavors across all media platforms,” Greenberg offered. “No one can match Nylon’s authority with the Millennial audience nor its ability to develop creative and innovative native marketing solutions.”

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