The New York Times has tapped Kinsey Wilson for the newly-created role of editor for innovation and strategy. He will start his new job in February 2015.

According to The Times, Wilson has build digital strategies for three major news organizations, most recently served as executive vice president and chief content officer for NPR, a position he held since 2008.

In the new job, Wilson will expand mobile strategy and create new digital products inspired by Times journalism. The company pointed to the NYT Now and NYT Cooking apps as examples. He will serve as the newsroom’s primary liaison on digital matters to the business side of The Times Company.

“A pioneer in digital journalism, Kinsey is joining us at a crucial time as we accelerate our transformation into a news organization that delivers great journalism on all platforms,” said Dean Baquet, executive editor of The New York Times. “I have known him for years and am delighted that he has agreed to bring his substantial talents to The Times as we continue down the path to our digital future.”

At NPR, Wilson oversaw the network’s global news-gathering, programming and digital operations, which included the development of the NPR One mobile app.

Previously, Wilson was executive editor of USA Today where he oversaw digital strategy and daily news operations. He also led Congressional Quarterly’s early Web strategy and served as a reporter at Newsday for seven years. 

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