OFF TARGET: At a time when dangerously thin models and the corresponding illnesses of anorexia and bulimia are on the fashion industry’s radar, Target apparently ran Photoshopped images of overly skinny teens wearing bathing suits on its Web site. The images received sharp criticism from national media and there was anger throughout the blogosphere as the photos went viral.
This story first appeared in the March 13, 2014 issue of WWD. Subscribe Today.
Target was apologetic on the matter. “In response to your query about the swimsuit image on target.com, this was an unfortunate error on our part and we apologize. We have removed the image from our Web site,” a company spokesman said. Asked how the mistake occurred, “It was the result of a photo editing error on our part.”
The photos are the product of Photoshopping taken to the extreme. Target apparently went too far when it erased the gap that exists between the thighs of one model so the image looks like part of her pelvis is missing. The same problem exists in a shot of the same model wearing a midkini.