MILLION-VIEW MAN: Olivier Rousteing did it: Balmain’s artistic director hit the one-million mark on Instagram, becoming the most-followed French fashion designer on the social media platform. Rousteing, who famously posts videos of himself wishing his followers good night, says people are drawn to the reality factor of his Instagram account. “I’m young, I’m black, I’m a designer, I have famous friends, but I also eat hamburgers and have both feet on the ground. It’s real life and reality always excites people,” he offered as an explanation for his success.
Asked whether this meant more fun or more pressure, Rousteing said: “I feel like being myself.”
This story first appeared in the March 6, 2015 issue of WWD. Subscribe Today.
After four years at the helm of the Parisian house, he finally understands who he is, Rousteing added, willing to share his personality with fans and followers. Rousteing did not think posing nude for the cover of French Tetu magazine helped his score, but rather what was inside the magazine, where he got personal. “I was honest and sincere — I didn’t hide anything,” he said. “I’m not getting naked to sell but to express myself. For me, that’s a sign of maturity.”
The 28-year-old has also been voted fourth-most influential French person on Instagram, according to French media reports.