OPENING CEREMONY IN PRINT: Opening Ceremony will launch a collectible fashion and culture magazine in August, called OC Annual, WWD has learned. Each issue will center on a theme, with the debut issue focused on sports in honor of the London Olympics. Opening Ceremony founders Humberto Leon and Carol Lim have already lined up photographers Bruce Weber, Walter Pfeiffer, Todd Cole and Tim Barber for the issue, said a rep for the duo.

The partners, who also design the Kenzo label, were traveling outside the country and unavailable for comment. In an internal memo obtained by WWD, Lim wrote, “As magazine fanatics, O.C. founder Humberto Leon and myself are aiming to create a collectible publication for a new generation, something beautiful and special in the vein of Benetton’s ‘Colors,’ Comme des Garçons’ ‘Six’ and Joe McKenna’s ‘Joe.’ We want to make a magazine that will appeal to kids in Nebraska as much as industry people.”

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This story first appeared in the May 14, 2012 issue of WWD. Subscribe Today.

Opening Ceremony will publish 30,000 copies of the title. The influential specialty store, which has locations in New York, Tokyo and Los Angeles, is celebrating its 10th anniversary this year and will also publish a commemorative book from Rizzoli in September with contributors including Terry Richardson, Chloë Sevigny, Alexander Wang, Ryan McGinley, Sally Singer, M.I.A. and Terence Koh.

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