Appeared In
Special Issue
WWDStyle issue 04/04/2011

Page Six editor Emily Smith has tapped a deputy, Ian Mohr, to join the New York Post’s gossip desk as her number two.

Mohr has close ties to the film world as a former box office reporter for Variety and New York bureau chief for The Hollywood Reporter. “The reason I hired him is for his experience and his Hollywood contacts,” said Smith. “There’s obviously a lot of competition as far as reporting on Hollywood goes.” He also has close ties to the Post. Former Page Six deputy Paula Froelich set Mohr up with a job working as a producer for Elaine Goldsmith-Thomas. Froelich also introduced Mohr to his wife, Harper’s Bazaar senior features editor Elisa Lipsky-Karasz, a former WWD Eye reporter and Post Sunday gossip columnist in her own right.

This story first appeared in the April 4, 2011 issue of WWD. Subscribe Today.

The hunt for a fourth Page Six staffer took Smith nearly six months. “Page Six is a very specific job,” she said. “People think that gossip is easy. And while there are a lot of gossips in town, you have to be a certain type of character and person to keep up with the pace and stay focused.” Smith said she interviewed more than 20 people for the spot before finding Mohr. She was considering both men and women to join her all-female desk, which has been operating short-staffed since she stepped up to succeed Richard Johnson last October when he switched roles within the Post’s parent News Corp. and moved to Los Angeles. “We have been under some pressure,” she said, “but I didn’t want that to influence our decision on who would be the best person for the role.”

Mohr joins Stephanie Smith and Tara Palmeri. “There’s an exciting future for gossip out there,” said Smith, the editor. “There are ways that we’re going to develop further. Now we have the team in place.”

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