After 12 years as New York Media’s chief executive officer, Anup Bagaria will be heading for the door and will be succeeded by Pamela Wasserstein as of May 2. For the past 18 months, Wasserstein has had a day-to-day role as cochair and head of strategy for the company, which publishes New York Magazine and the digital properties, Vulture, the Cut, Daily Intelligencer, Grub Street and Science of Us. Perhaps her former role at Tribeca Enterprises as vice president of corporate development spearheading new business initiatives, including the Tribeca Shortlist subscription video-on-demand film service, speaks to the increasingly digital-minded path that New York Media is after — along with many of its competitors.

In tandem with editor in chief Adam Moss and publisher Larry Burstein, Wasserstein will be ramping up such initiatives as a new branded content studio and video team, and reinvention of the live events strategy, building on the Vulture Festival and others. Next up is Wednesday’s launch of Select All, a new vertical exploring technology that aims to examine tech in the way others look at entertainment, approaching it as an obsessive fan might.

A graduate of Harvard and Harvard Law School, Wasserstein is the daughter of the late Bruce Wasserstein, whose family entity acquired New York in 2004. He died in 2009. Pamela Wasserstein’s experience also includes stints at Apollo Global Management and as a corporate lawyer at Wachtell, Lipton, Rosen & Katz LLP.