FOOD FOR THOUGHT: After last year’s sell-out installment of the Super Duper Market, Paper magazine has relocated this year’s edition to the St. Patrick’s Youth Center at 268 Mulberry Street. About 5,000 people — 1,000 more than last year — are expected to check out the culinary finds, when the three-day event gets going Friday, according to Paper’s editor-in-chief Kim Hastreiter. Target and American Express will once again be sponsors.

This weekend’s crowd will include foodies from Detroit, San Francisco, New Orleans, Portland, Ore., Los Angeles, New York and Springfield, Mo. There will also be some design and culinary combos. In addition to selling Japanese linen aprons and cook-friendly clothing, the San Francisco-based boutique Modern Appealing Clothing will have a booth showcasing their favorite purveyors such as Boulette’s Larder, Poco Dolce, the Healdsburg Shed, Bi-Rite and Rancho Gordo. Cynthia Rowley will have a booth for its CuRious Candy edible dishes and silverware, as well as black licorice cotton candy.

Best Made Company’s Peter Buchanan-Smith (who was Paper’s creative director for many years) will be introducing fans of his clothing to the brand’s maple syrup, camping dishes, pots and pans. Screaming Mimis will be pitching kitchenware from the Forties and Dee and Ricky’s will be hawking their food-shaped jewelry and homemade cakes.

Momofuku Milk Bar’s Christina Tosi, Imperial Woodpecker Sno-Balls’ Neesa Peterson, Better Off Spread’s Jenny McWilliams and Jonathan Boccard, and The Jam Stand Girls’ Jessica Quon and Sabrina Valle will be on hand. Perhaps Humphry Slocombe, which serves up ice cream in such unexpected flavors as Government Cheese, Hibiscus Beet Sorbet and Peanut Butter Curry, best reflects how loyal gourmands can be. The San Francisco company only has one location but it has nearly 290,000 Twitter followers.

Hastreiter said, “The food movement is an important cultural movement right now and I think prescient brands realize this. It’s not just about groceries. It’s about a lifestyle of authenticity and community. Food these days is about community, sustainability, artisanship, makers and ethics.” So many young creative kids “are becoming chefs and growers and procurers instead of starting bands these days. Millennials are the future of all brands and they care about where stuff comes from whether it’s their food, their clothes, their shoes or the products they put on their hair and face. This is the new Millennial consumer — they are going to change the marketplace big time,” she said.

load comments
blog comments powered by Disqus