Penske Media Corp. has appointed George Grobar chief operating officer of the company. Grobar most recently served as executive vice president for PMC, which owns WWD, Variety, Footwear News, Deadline, Indiewire, TVLine, Hollywood Life, Gold Derby and Variety Latino.

In the new role, Grobar will work with PMC’s business leaders to develop growth strategies, achieve operational and financial plans across the company’s portfolio of titles, integrate the company’s acquisitions and expand its digital footprint.

“George is an accomplished executive with more than 25 years of financial and operational leadership experience,” said Jay Penske, PMC chairman and chief executive officer, to whom Grobar will report. “Over the last decade, George has been one of the single greatest contributors to PMC’s success and relentless growth. His knowledge and expertise will undoubtedly continue to be instrumental as we continue to scale the business globally.”

As chief operating officer, Grobar will oversee all PMC sales and operations, and will be responsible for all organizational plans and budgets companywide. In addition to his new job, Grobar will continue to serve as a director on PMC’s board, as well as on the board of PMC’s joint-venture in India with Zee TV.

“PMC has been rapidly expanding and there are tremendous opportunities for growth in both our current businesses and ones we will undoubtedly be adding,” Grobar said. “PMC is one of the few companies on the Internet that can boast having profitable brands across our entire portfolio. That is something we are truly proud of, and would not be possible if we did not have such powerful brands as well as truly world-class people throughout the company. Getting the chance to work with this team is rewarding and I look forward to the challenges ahead.”

Grobar joined PMC in 2009 as chief financial officer, and was actively involved in integrating new acquisitions in the company, as well as building the PMC’s joint-venture division in India, which includes and, The Health Site, Cricket Country and BGR India. He also helped integrate the Variety and Fairchild operations.

Prior to PMC, Grobar spent 13 years at The Walt Disney Co. and eight years in manufacturing and product development at Unisys Corp. His roles at Disney included senior vice president of mobile, vice president of e-commerce, cfo for Disney direct marketing and Walt Disney Art Classics and director of business operations & control for the consumer products division controllership.

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