Pinterest is continuing to court the more than one million businesses that use the platform as a tool for commerce.
The company is updating the capabilities of its business profiles to allow businesses to customize what shows up.
Brands that have business profiles on the platform can select five boards and Buyable Pins to feature in a rotating carousel at the top of their profile page. Businesses can also add Buyable Pins in a “shop” slot. In the mobile app, this means that viewers will now see a curated, rotating showcase as managed by the brand instead of its most-recent Pins.
Other updates include a consistent look across the web and apps for iPhones and Android devices and a tab for all Pins from a business.
In a post sharing the news, Pinterest’s Adam Barton said that 75 percent of the content people save on Pinterest comes from businesses. The digital scrapbook said recently that it had reached 150 million monthly active users, with 70 million of them in the U.S.
Pinterest is increasingly making updates that position the visual search engine as a commerce tool, as Mary Meeker, a venture capitalist with Kleiner Perkins Caufield & Byers, estimates that 55 percent of people are on the platform to shop.
To that end, the Pinterest has introduced the Pin Collective, which connects businesses with Pinners to create content.
The firm has also made improvements to its shopping cart functionality, letting people to add multiple items to a shopping bag that is consistent across all a user’s devices. It is also working on a camera search feature that lets users take a photo of an object in the real world and find related products on Pinterest.
There are more than 10 million buyable products on Pinterest from 25,000 merchants. While that’s a lot of Pins, it still a small portion given the total of approximately 75 billion Pins.
Pinterest does not make money from Buyable Pins. Instead, it makes money through content that advertisers pay to show up in searches, home feeds and category feeds. The firm expected to reach revenues of $300 million this year.