LOS ANGELES — In the aftermath of a successful run at Henri Bendel in New York, Playboy Enterprises Inc. — which is marking its 50th anniversary this year — is hopping out Bunny Boutique shop-in-shops at Colette in Paris, Harrods in London, Seibu in Hong Kong, as well as a Playboy’s fashion concept store in Tokyo in the coming weeks.
This week, at Bendel’s, where the Playboy area bowed in November, the windows are showcasing the one-of-a-kind items created for the anniversary: a Versace gown, Sean John tuxedo, Vivienne Westwood kilt and corset, DSquared shirt and Burton snowboard, among other items.
This story first appeared in the February 6, 2004 issue of WWD. Subscribe Today.
The designer collection next travels to Harrods, where it will be up throughout March, then continues its world tour through May, when the custom items will be sold at auction in New York on May 25, with all proceeds benefiting the Design Industries Foundation Fighting AIDS. Bids also are being accepted now on the DIFFA Web site.
Playboy’s retail program got under way in very limited distribution before Christmas. Wolford hosiery, martini shakers and glasses and cotton briefs and tanks are among the goods bearing the eponymous logo.
At Bendel’s, the Bunny Boutique increased its selling space by 100 square feet to 350 square feet. The retailer also hosted on Thursday a men-only shopping event, complete with Playmates on hand to give them tips on what Playboy merchandise to get their loved ones for Feb. 14. Bendel’s will contribute 10 percent of net proceeds from all sales of Playboy merchandise during the event to DIFFA.