PopSugar Inc., which publishes PopSugar and digital shopping site ShopStyle, has hired Geoff Schiller as chief revenue officer for the media brand. Schiller will report to PopSugar Inc. chief executive Brian Sugar.
In the role, Schiller will lead the brand partnership team and be responsible for global media advertising revenue. According to the company, he will be charged with “accelerating the company’s stated goal of shifting from display to content marketing, as well as an increased emphasis on providing brands best-in-class integrated marketing solutions via PopSugar’s content studio The Bakery.”
Schiller comes from Evolve Media, where he served as its first chief revenue officer. There, his responsibilities included oversight of revenue operations, marketing, brand positioning and partnerships across Evolve’s three business units: CraveOnline Media, TotallyHer Media, and Martini Media. Prior to Evolve, he worked at Hearst Magazines’ digital division as chief sales officer.
“Geoff comes to us with more than 15 years of digital sales and management experience, and his clear and innovative leadership will help us to navigate our continued growth and further global expansion,” company ceo Sugar said. “He is an ideal fit for us. Geoff is a star in the digital space. His savvy and keen knowledge of media and sales will be a valuable asset for the brand moving forward.”
As of late there has been some movement at PopSugar as the company continues to grow. In November, Lisa Sugar, cofounder of the company, grabbed the reins as president, and in December, chief business officer Jen Wong left for Time Inc. where she took the reins as president of digital. Wong had been in charge of company’s growth strategy for media and commerce.