GOING DIGITAL: French conglomerate PPR is turning its Digital Academy project, initially conceived as a pilot training scheme, into a permanent human resources tool. Launched in September 2011, the initiative is designed to foster digital culture within its luxury and sport/lifestyle brands, which range from Gucci to Puma.


Through workshops and “learning expeditions” to companies that excel in the digital domain, the Digital Academy aims to strengthen expertise; help brands define and seize opportunities; develop innovation and e-commerce, and create a digital community within the group.


So far, 400 employees have taken part in training sessions in eight cities on three continents, PPR said at a breakfast event hosted by Belén Essioux Trujillo, senior vice-president human resources, and Stéphanie Ricci, human resources talent and development manager.


Participants included not only digital experts, but also top brand managers and chief executive officers. Going forward, the Digital Academy is designed to encourage “cross-fertilization” between brands, functions and countries, with the aim of making PPR a leader in the digital field.

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