PRADA’S PICK: Prada has chosen the up-and-coming model Mica Arganaraz to front its fall women’s ad campaign. Shot by Steven Meisel in New York, the images show a strong contrast between the modernist, concrete set and the opulence of the clothes, which are decorated by Art Deco prints in vivid colors and rich shearling details.

This story first appeared in the May 21, 2014 issue of WWD. Subscribe Today.

In some of the pictures, Meisel also shot the Argentinian model next to model Karl Kolbitz, infusing a touch of human and emotional feeling into the severe, powerful atmosphere of the images. The campaign, which includes shots dedicated to Prada’s accessories range for the season, will make its debut in early July in a number of Italian publications and in the British editions of Vogue and Elle.

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