It was Jack, Laz and the girls for Proenza Schouler’s fall campaign. Jack McCollough and Lazaro Hernandez enlisted an all-female crew for the ads, working with photographer Zoë Ghertner and their go-to stylist, Marie Chaix, to shoot Selena Forrest; Julia Bergshoeff, with whom the designers have worked before, and Alexa Peralta, who was found through a street casting.
“Themes of control and release in its many forms were explored, as were references that influenced the collection’s development, namely that of American art of the Sixties and Seventies,” said McCollough. “Mostly, however, the aim was to capture an attitude of complete individualism, strength and a celebration of diverse beauty that feels deeply relevant in today’s world,” said Hernandez.
Shot in Los Angeles, the images feature Forrest and Bergshoeff posed on ladders in what looks like an industrial parking lot, with a juxtaposition of tropical foliage and gritty warehouses and fences. Nikki Providence did hair, and Fara Homidi did makeup. The ads will appear in biannual editions of CR, Double, Love, Self Service, Pop, Garage, Purple and the Gentlewoman.