Racked, the fashion site owned by Vox Media, is building out its editorial team under new editor in chief Britt Aboutaleb, who joined in January from Yahoo.
Aboutaleb has hired Ellie Krupnick as executive editor. Krupnick, who starts on April 18, comes from Mic.com, where she served as editorial director of lifestyle. She has also worked at The Huffington Post as a senior editor. Krupnick replaces the spot left open by Izzy Grinspan who left for New York Magazine’s The Cut in July.
Elana Fishman, a former executive digital editor from People StyleWatch, will join Racked as entertainment editor starting April 4.
Racked has also added Annemarie Dooling, Vocativ’s head of growth, as engagement editor. Cory Baldwin, a former digital editor from Time Inc.’s Departures, has signed on as shopping editor, and will begin on April 25.
Meanwhile, Eliza Brooke, a senior editor from Fashionista, joined Racked as senior reporter in late March.
Aboutaleb has also tapped Cheryl Wischhover, who served as beauty editor at large for Fashionista, as Racked’s new beauty writer. Wischhover, who starts her new gig on April 4, has penned stories for Cosmopolitan, Elle and Glamour.
“We’re elevating Racked’s profile and better serving our audience wherever they are, be it Facebook, Snapchat, Tumblr, etc.,” offered Aboutaleb. “We’re growing our team of whip smart editors and reporters who can dive deep into their beats — fashion, shopping, beauty, entertainment — while delivering up to the minute news.”
At Vox, Racked tends to be overshadowed by sibling sites, The Verge, vox.com, Eater and SB Nation, among others. Comscore put Racked’s monthly unique views at around 3 million over the last year. Vox’s mandate for Aboutaleb and her new team is to surely increase Web traffic, among other things.