SPRINGTIME IN PARIS: Raf Simons revealed its new spring ad campaign on its web site today. The ads were photographed in Paris by Willy Vanderperre and styled by Olivier Rizzo.
The ads capture five different male models in spring looks. They are Nikolas Claes, Luca Lemaire, Baptiste Faure, Jonas Gloer and Montell Martin.
Simons’ spring collection, shown in Paris last June, exuded a New York underground mood, including exaggerated, distressed knitted sweaters imbued with a sensual feel. Pictures of antique statues were juxtaposed with explicit sexual images that enhanced the provocative attitude of a collection that reflected Simons’ ultracool aesthetic, WWD reported.
Simons’ partnership was done in collaboration with Artestar, a global brand licensing and creative consultancy representing elite art, fashion and design brands.
Simons, who moved to New York last year, will show his fall men’s wear collection as part of New York Fashion Week: Men’s on Feb. 1 at Gagosian Gallery at 522 W 21st Street. It will be the brand’s first show in New York, following a 20th anniversary presentation at Florence’s Pitti Uomo last season.
Simons is also chief creative officer of Calvin Klein Inc. The highly anticipated Calvin Klein fall runway show will take place Feb. 10 at 10 a.m. during New York Fashion Week, featuring both the women’s and men’s Calvin Klein Collections.