RAIDING VOGUE: Town & Country editor in chief Jay Fielden looked no further than his old stomping grounds at Vogue for a new creative director. He’s hired Alexandra Kotur, who had been at Vogue for 15 years and most recently served as style director. “She’s somebody I worked with on various projects for years and I think she matches perfectly with the brand,” Fielden told WWD. He had been working with David Lipman, who was hired by Fielden’s predecessor, Stephen Drucker. “I want somebody that can be here on a daily basis and we haven’t had that in David,” Fielden said. “We’ll continue to work with him on bigger ideas and long view design questions. I can pick up the phone and talk about some grand idea or he can help land a big photographer.”

Fielden said his mark on the magazine will begin with the May issue. “It will have a different feel — it’s something I inherited [from Drucker] but in the first week of being here I got busy and rolled up my sleeves and got to work,” he said. “The feeling of the cover is different but it’s not the ultimate expression I hope it will be.”

This story first appeared in the March 29, 2011 issue of WWD. Subscribe Today.

Most recently, while at Vogue, Kotur created the magazine’s “flash” section and worked with André Leon Talley on his column, “Life With André.” “She has over a decade of experience at the center of social life on both sides of the Atlantic and beyond,” said Fielden. “She knows what makes society interesting and relevant.”

— Amy Wicks

SIGN-OFF: French conglomerate Lagardère SCA confirmed Monday that it has signed the share purchase agreement for the sale of its international magazine business to Hearst Corp. Hearst has acquired 102 titles from Lagardère, including the purchase of Elle magazine in 15 countries such as the U.S., Canada, Germany, Italy, Russia, China and Japan. Lagardère will retain the ownership of French Elle and the Elle trademark. The deal cost Hearst 651 million euros, or $917.7 million at current exchange rates, in cash. Its closing transaction is due to take place in coming months.

Lagardère stock on Monday finished up 0.1 percent to 30.02 euros, or $42.58.

— Natasha Montrose

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