ON A RAMPAGE: Ireland Baldwin, the 18-year-old daughter of Alec Baldwin and Kim Basinger, will appear as the face of Rampage’s fall campaign, following in the footsteps of Petra Nemcova, Bar Refaeli, Gisele Bündchen and Irina Shayk.
This story first appeared in the July 30, 2014 issue of WWD. Subscribe Today.
This is the first solo campaign for Baldwin, who is signed with IMG Models.
In the ads, Baldwin models Rampage’s dresses, feminine tops and fitted outerwear. She pays homage to Basinger’s role in the movie “9 1/2 Weeks,” sexily posing behind window blinds and eating strawberries. The ads were shot by Nino Muñoz in New York.
The campaign will break in September issues of such magazines as Cosmopolitan, Marie Claire and People Stylewatch and will appear outdoor, online, on Rampage.com and in store. The company declined to reveal the ad budget, but said the spend is up 25 percent due to an increase in print and digital.