REBELLIOUS CHIC: Following a gender-bending campaign featuring model Andrej Pejic, MCM has tapped Lizzy Jagger as the face of its new spring campaign titled “Game On, Diamond Land.” Shot against a sober, light-gray background, Jagger is seen cradling and hugging a number of styles ranging from colorful Bebe Boo ultramini backpacks to the Suzie Wong Tambourine done in waxed canvas.
This story first appeared in the December 10, 2014 issue of WWD. Subscribe Today.
The German accessories brand said Jagger’s British-U.S. heritage “directly references the cultural underground of Seventies’ Munich, then a destination for subversive society and rock royalty” — which spurred a prolific period in the brand’s history and continues to inspire it.
Georgia May’s older sister was photographed by Daniel Jackson. The campaign is slated to hit newsstands in January.