Women’s Health is commemorating its 10-year anniversary with Reese Witherspoon.
The Rodale-owned magazine has tapped the actress for its October cover to accompany its themed “Game Changers” issue. The issue features women that the glossy deems powerful, including Shonda Rhimes, Lady Gaga and her mother Cynthia Germanotta, Jillian Michaels, Michelle Obama, Laverne Cox, Angelina Jolie, Jessica Alba, Amy Schumer, Arianna Huffington, Mika Brzezinski, Amy Poehler — as well as standout women in medicine and politics (Sens. Barbara Mikulski, Lisa Murkowski, Barbara Boxer and Claire McCaskill and Rep. Eleanor Holmes Norton); and sports and television (Ronda Rousey, Michelle Wie, Robin Roberts, Serena Williams, Danica Patrick and Sarah Thomas).
“To celebrate our 10th anniversary, I wanted someone inspirational, a leader, someone who has never been on the Women’s Health cover before, because we wanted the issue to feel special,” said editor in chief Amy Keller Laird. “It was critical that this person was also someone who empowers other women. Reese is not only an Oscar-winning actress, she is an entrepreneur — her clothing company, Draper James, is starting to fund economic education for moms and daughters — and runs a movie-production company that seeks out books and scripts written by women, featuring strong female characters. She even makes a conscious effort to hire female interns.”
The issue, which hits newsstands on Sept. 17, also includes an investigative report on paid leave, a subject that impacts health care, maternity leave and equal pay, among other topics. The goal of the story, according to Women’s Health, is to make paid leave a priority in the U.S. As a result, the magazine has teamed up with change.org to ask all the 2016 presidential candidates to disclose their positions on paid leave and it is urging moderators to pose the topic during the political debates. This will coincide with a social campaign on Twitter and Instagram, using the hashtag #PaidLeavePays.
Although Women’s Health wouldn’t provide advertising page numbers, the magazine registered a 2 percent gain in paging from January to October 2015 over last year. Vice president and publisher Laura Frerer-Schmidt touted that modest growth at a time when the industry is “down 12 percent overall” in ad pages. She added that digital revenues were up 41 percent in the quarter, but didn’t provide numbers.
For the October issue, beauty advertising rose 36 percent and food and beverage increased 20 percent with a push from advertisers, such as Coca Cola, Proctor & Gamble and Microsoft.