GETTING MORE REFINED: In the midst of securing what is said to be $50 million in financing, Refinery29 has hired Paula Goldstein Di Principe as fashion director and Anne-Marie Guarnieri as deputy editor, fashion, beauty and shopping. Executives at Refinery29 declined comment Monday.

This story first appeared in the March 31, 2015 issue of WWD. Subscribe Today.

In addition, Connie Wang has been promoted to fashion features director from style director. Wang will zero in on long-form content, investigative reporting and profiles, and Goldstein will focus on raising Refinery29’s profile via events, influencer-led initiatives, and designer and brand relationships. They will also team to expand its fashion video development and production. Noting that Refinery29 has 22 million unique visitors a month and will be adding new editorial sections, Goldstein plans to build relationships with established designers and young up-and-coming photographers, stylists and designers.

Until last August Goldstein was site director at Purple magazine’s online platform. Goldstein, who is leaving London to be primarily based in New York, will continue as the editor in chief of Voyage D’etudes, a travel-focused site that will launch in print this summer. Goldstein also previously oversaw digital development at Dazed & Confused and worked as a stylist and brand consultant. She will continue to work as a creative consultant, brand ambassador, DJ and model, represented by Next Management.

“Openly feminist” and “having pushed the idea of sisterhood” in all her projects, Goldstein said, “I will continue to expand their network of female influencers and make sure that fashion is both questioned and presented in a way that is really relevant to an informed modern woman.”

Guarnieri was previously the editor in chief of Xovain.com, a beauty site started by Jane Pratt. She also has worked for Allure, Marie Claire, Teen Vogue and Style.com.