Refinery29 said Tuesday that it promoted Amy Emmerich to the newly created role of chief content officer.

Emmerich, who previously served as executive vice president of programming, was hired by the digital publisher last January to focus on expanding its video content.

Prior to Refinery29, Emmerich worked as senior vice president for Scripps Network Interactive’s ulive.com lifestyle network. Before that she was vice president of production and development at Vice Media.

As chief content officer, she will oversee a 150-person team and drive content strategy and distribution across the sites various channels.

“We’re living in a moment in media where content creation, monetization and distribution are being reconfigured, and Amy has the perfect blend of traditional and digital experience to navigate this new, ever-changing environment and help us to continue to redefine it,” said Philippe von Borries, cofounder and cochief executive officer of Refinery29.

Since joining Refinery29, Emmerich has helped cement partnerships with Snapchat and the site has dramatically increased monthly video views, the company said.

“As Refinery29 continues to grow both globally and across platforms, it’s vital that we maintain our unique voice while continuing to be an organic part of our users’ lives,” said Emmerich.

In addition, R29’s editor in chief and founding team member, Christene Barberich will assume the title of global editor in chief. The company said she would collaborate closely with Emmerich to expand Refinery29’s presence in global markets. The company opened up an office in the U.K. in November, and early next year, will open offices in Germany and France.

Refinery29 said it has grown its revenue to more than $80 million a year, and earlier this year it raised $50 million from Scripps and WPP.

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