Vice Media has added veteran publishing executive Richard Beckman to its ranks.

Beckman, who was known in the halls of Condé Nast where he spend over two high-octane decades as “mad dog,” joined the Brooklyn-based media firm as its new chief revenue officer. The news was confirmed by a Vice spokesman on Friday.

Beckman held the title of president of Condé Nast Media Group, and later served as chief executive officer of WWD parent company Fairchild Fashion Media, which he left in 2010 after a year. Penske Media Corp. acquired Fairchild from Condé Nast last year.

Most recently, Beckman served as ceo of branded production firm Three Lions Entertainment, which had been in the headlines in the fall due to a splashy lawsuit waged by CBS. In the suit, CBS sued ‘Fashion Rocks,’ a show produced by Three Lions, for breach of contract. CBS claimed that Beckman’s never paid CBS the $2.5 million it owed after the network aired the fashion show. That may be due to the fact that Three Lions is facing liquidation.

The case, which was filed in November in New York Supreme Court, is still active.

At Vice, Beckman will oversee advertising sales, and report to company co-president Andrew Creighton.

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