The luxe-centric Robb Report is expanding its presence in Europe.
The magazine is set to launch a German-language edition in October through a partnership with publisher Jahreszeiten Verlag. The Hamburg-based publisher will handle all sales and distribution for the German-language licensed version; all marketing will be managed by BM Brand Media. Robb Report will also have a German Web presence timed to the October launch.
Like its U.S. counterpart, Robb Report Germany will have a circulation of 100,000, and appear on a bi-monthly basis. The magazine’s chief executive officer Stephen Colvin told WWD that the newsstand price will likely be in the 6 to 7 euro, or $6.60 to $7.70, range and to expect “at least” two more international edition launches this year.
“Germany is obviously one of the most important countries in the world,” Colvin said, calling out luxury categories such as cars, watches and wine as important to the consumer there.
Currently, Robb Report has 14 international editions with a combined circulation of 500,000, he said. The glossy is in only one other European country — Spain — but it has a presence in China, Brazil, Russia, Singapore and Vietnam, among other places.
Colvin pointed to Colombia, South Africa and Argentina as countries where he’d like to find publishing partners to expand Robb Report.
Although the glossy is small and targeted to a high-income reader, Colvin crowed: “Respect for [print] magazines is on the uptick.”
While he acknowledged that print advertising is shifting to digital, he emphasized that ad dollars are being spread across platforms, such as live events, mobile, desktop and video. Part of Robb Report’s mission is to further grow those other platforms, Colvin noted, before citing the magazine’s Health & Wellness Summit that it started last year in Park City, Utah.
“The whole notion that print is dying, that print is going away, that’s total nonsense,” he said. “Print plays an important role in the media.”
In 2014, Cleveland Cavaliers owner Dan Gilbert bought a majority stake in Robb Report for about $60 million, according to reports. Before the deal, Robb Report had a debt load that made it difficult to invest in expansion efforts, despite registering a profit.