LUXURY LIVING: The upscale lifestyle magazine Robb Report is making its way to London with a new U.K. edition that launches today.

Robb Report U.K. will target a British audience in print and online, covering business, cars, culture, food, jewelry, real estate, style, technology and watches.

The 148-page launch issue highlights include a wealth report on Britain’s new “classless rich”; an interview with the Italian entrepreneur Lapo Elkann on his next business venture, and London’s upscale “Life Curators.”

James Collard, former editor of Times Luxx, a luxury lifestyle supplement that appears in the Times of London, is the editor in chief.

He will oversee the print publication and will report to Crispin Jameson, chief executive officer of Mond Media.

Robb Report U.K. is published by Mond Media, a venture between Robb Report Media and Brave New World, a creative agency and publishing house.

The quarterly title will be priced at six pounds, or $8.50, with a print run of 52,000.

Paul Croughton is editor, while contributors include Erin Baker, Stephen Bayley, Simon de Burton, Simon Crompton, Tina Gaudoin, Lisa Grainger, Ken Kessler, David Lamb, Harry Metcalfe, Ben Oliver and Josh Sims.

The publisher is Rowena Ratnam, and the launch issue will feature ads from brands including Ralph Lauren, Omega and Harry Winston.

“London is the place where U.K. wealth rubs shoulders with the world’s wealth,” Collard told WWD. “As such, it’s an especially interesting and lively luxury hub — a place where trends can emerge and brands can innovate,” he said.

“We are producing a magazine for a reader who will pay a lot of money for a luxury product and aiming for someone who is less interested in the next big thing or the fashionable new thing, than the best thing. We want to be the British manual of modern luxury. We also recognize that the British map of luxury doesn’t end in Mayfair, so this could be for a tech-entrepreneur in Manchester as well as a financier in London. So it is very much aimed at the British consumer,” Collard added.

Launched in 1976, Robb Report has 16 international editions in countries including China, Russia, Spain and Thailand. It has a global circulation of 580,000.