Roberto Cavalli's new website.

MILAN — Roberto Cavalli has opened the digital doors to its revamped Web site, available at robertocavalli.com. This features an online store, offering the brand’s men’s and women’s ready-to-wear and accessories collections.

Developed and operated by Milan-based agency Triboo Digitale in cooperation with Bootique for the graphic design, the omnichannel and mobile-friendly site allows customers in Italy, U.K. and the U.S. to use the pay-and-collect system. With the added technology, customers can pick from the brand’s products online and afterward choose the nearest boutique to pick up the goods.

“We aim at being omnichannel, using our most important boutiques worldwide as hubs to send our products to more than 60 countries,” said Renato Semerari, chief executive officer of the Cavalli Group. “It is a full responsive platform adapting to the habits of modern users, who ever-more frequently prefer connected mobile devices to get the news and purchase.”

The store also provides fans with behind-the-scenes content about the brand’s roots and heritage, as well as about creative director Peter Dundas, the labels’s lifestyle and the celebrities wearing Roberto Cavalli.

“The new Web site will be fully interactive, taking up a pivotal role in the presentation of the collections, thanks to the live-streaming of the catwalk shows, a social media wall and photo gallery,” said Semerari. “This will give clients across the world the chance to follow the shows live, discover the behind the scenes, and browse online the entire collections, as well as to experience the Cavalli world and meet its protagonists.”