PRESENTING PIKE: Rosamund Pike, the British stage and screen actress who is currently starring alongside Tom Cruise in the film “Jack Reacher,” is the new face of L.K. Bennett for spring. Mariano Vivanco shot the campaign on location at a grand Georgian mansion in London’s Belgravia, and Cathy Kasterine styled the shoot. “Rosamund Pike’s beauty and intelligence in the roles she has played on film are captivating,” said Didier Drouet, chief executive officer of the British clothing and accessories brand.

The campaign will break in the March issues of titles including Harper’s Bazaar in the U.S., and Vogue, Elle, Marie Claire and InStyle in the U.K.

This story first appeared in the January 11, 2013 issue of WWD. Subscribe Today.

Pike has just finished filming “The World’s End,” a British comedy where she stars alongside the British actor Simon Pegg. It is due for release later this year.

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