Qianna Smith has joined Saks Fifth Avenue as director of social media, responsible for leading all social platforms for the retailer and overseeing the editorial direction of the SaksPOV blog.

Smith, who served as senior editor of the Nordstrom blogs for the past two years, reports to Katherine Rewey-Sexton, senior vice president of creative for HBC Digital, and Kathleen Ruiz, senior vice president of vendor, store marketing and public relations for Saks.

At Nordstrom, Smith is credited with securing Sarah Jessica Parker as the company’s first guest editor and also launched several editorial features including “Behind the Seams,” that profiled celebrities such as Nicole Richie, Jason Wu, Nicholas Kirkwood and Carven’s Guillaume Henry. She holds a masters degree in fashion journalism from the London College of Fashion.

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