NEW AT FERRAGAMO: Michela Ratti will join Salvatore Ferragamo as director of communications on Tuesday, filling the role formerly held by Andrea Tremolada, who is now at Roberto Cavalli. Ratti’s hire was confirmed by Ferragamo chief executive officer Michele Norsa. Ratti had worked for Procter & Gamble since 1995. She began her career there as a product engineer, and worked her way up to global director of communications for the P&G Prestige beauty unit, overseeing strategic management for a sizeable portfolio of brands, including Dolce & Gabbana, Gucci and Alexander McQueen.

This story first appeared in the April 3, 2015 issue of WWD. Subscribe Today.

In her new role at Ferragamo, Ratti will be based in Milan.