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BEACH SOJOURN: Salvatore Ferragamo creative director Massimiliano Giornetti turned to Craig McDean for the brand’s spring ad campaign, launching a short digital film at the same time. For the latter, director Theo Stanley focused on the collection’s  long, multicolored cotton sundresses and the brand’s bread-and-butter shoes and accessories as part of a fun game of hide-and-seek at a luxurious, sun-kissed beach villa.

Dubbed “Lo Splendore Della Vita [‘The Splendor of Life’],” the campaign’s concept is inspired by the brand’s namesake founder, who believed that “there is no limit to beauty or the pursuit of perfection.”

 Models include Maartje Verhoef, Jing Wen, Julia Van Os and Jon Kortajarena.

 
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