SAM’S GIRLS: Sam Edelman is focusing on its core customer — the “Sam Girl” — for spring. For the brand’s spring campaign, Edelman tapped model Josephine Skriver to appear in a series of candid-inspired photographs. “I wanted to show a behind-the-scenes look at what could be the life of a Sam Girl through a series of intimate snapshots captured throughout her day,” said Edelman, designer, founder and president of the Sam Edelman division of Brown Shoe Company.

The campaign features images of Skriver lounging around a private residence in Los Angeles, shot by photographer Zoey Grossman. In addition to Skriver, the ads feature new models Charlene Almarvez and Rossy Herrera, marking the first campaign for the brand featuring multiple models. All three models appear decked out in head-to-toe Sam Edelman, showing off the full lifestyle assortment for spring. The images will appear in print beginning in March. A behind the scenes image of the campaign shoot can also be found on samedelman.com.

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