SAY OLE: Valentino tapped artsy photographer Deborah Turbeville for its spring advertising campaign, which breaks in January.

Shot in Pozos, Mexico, in an abandoned mining town in the Guanajuato region, the campaign brings together an international cast of Pretty Young Things: Bette Franke, Maud Welzen, Fei Fei Sun, Zuzanna Bijoch and male model Clement Chabernaud.

This story first appeared in the December 21, 2011 issue of WWD. Subscribe Today.

One image shows the four women standing tall in the grass against a shadowy stone wall, each clad in a rose or deep red dress with richly embroidered details.

Citing photographer-actress Tina Modotti and artist Georgia O’Keeffe as inspiration, Valentino creative directors Maria Grazia Chiuri and Pierpaolo Piccioli described their spring collection as “linked to Mexico as a state of mind,” and the campaign as “a fantasy setting for a new poetic femininity.”

The designers cited their enthusiasm for Turbeville’s “subversively elegant aesthetic vision.”

Pierre Orlando handled makeup and Mark Hampton worked the models’ hair, which was twisted into wreathlike braids.

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