SHARING OR SWALLOWING?: Employees from Vogue.com will be sharing a floor with Style.com in Condé Nast’s new headquarters at One World Trade Center, WWD has learned. This follows last month’s news of a restructuring of Style.com’s reporting structure. In that reorganization, Style.com publisher Matt Rice reports to Vogue publisher Susan Plagemann, while Style.com editor in chief Dirk Standen reports to Vogue editor in chief Anna Wintour.
Initially, Vogue had mapped out the 25th floor in Condé Nast’s new building for both print and digital staffers. That would have been new for Vogue, which had separated its Web staff from its print staff in its old digs at 4 Times Square.
But employees recently learned that Vogue.com would be joining Style.com on the 29th floor of the new building, which may allude to an overlapping editorial strategy moving forward. Prior to the shift, Style.com was set to share the 29th floor with Condé Nast Entertainment.
It could not be determined by press time if CNE would remain on that floor.
Style.com’s direct report to Vogue’s top brass and the close alignment of the titles is somewhat new for Condé Nast. A similar structure was put into place over the summer at Bon Appétit and Epicurious. There, Bon Appétit editor in chief Adam Rapoport and publisher Pamela Drucker Mann oversee the recipe-centric Web site.
The main difference here, however, is that BA and Epicurious are slated to sit on separate floors at One World Trade Center.