SHARPER IMAGE: Alexander Wang is known for bringing an athletic edge to fashion — and the link now extends to recruiting for the communications department at Balenciaga, where Wang is creative director. The French fashion house has tapped Demetria White, Nike’s global communications director, as its new global communications and branding director, WWD has learned. White is to relocate from Oregon to Paris and start Dec. 1. She reports to Wang and Isabelle Guichot, Balenciaga’s president and chief executive officer.

This story first appeared in the November 3, 2014 issue of WWD. Subscribe Today.

While White has worked for the sporting-goods powerhouse since 2007, most recently focused on special projects, she started her public-relations career in luxury, and has worked at Yohji Yamamoto, Christian Dior and agency PR Consulting, where her accounts included Nike and Balenciaga.

White succeeds Lionel Vermeil, who in September joined Balenciaga parent Kering as its director of fashion and luxury intelligence, as reported. Kering noted White would bring her “knowledge of fashion, sports and lifestyle in this new chapter of the house.”

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