SHOPKICK, CW NETWORK TEAM UP: Starting Tuesday, Shopkick users can turn on their Shopkick app while watching any show on the CW network, whether its “Vampire Diaries” or “Gossip Girl,” and get their “kicks” during commercial breaks. The “kicks” can be redeemed for gift cards at Target, Macy’s and American Eagle, to name a few retailers. The “kicks” are loaded onto the smartphone via the app, which listens for the audio sound from the television to determine the reward offer.

Cyriac Roeding, co-founder and chief executive officer of Shopkick, said the target demographic group of the CW network, women between ages 18 to 39 years old who are also fashion savvy, typically represents the highest response rate among viewers. Joining Shopkick’s 10 other retail partners last week was Old Navy, where Shopkick walk-in rewards are now live in all of the retailer’s nearly 1,000 U.S. locations. At Old Navy, “kicks” can be redeemed for in-store gift cards, song downloads, movie tickets and Facebook credits.

This story first appeared in the November 16, 2011 issue of WWD.  Subscribe Today.

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