YIGAL AZROUEL’S TWO FOR ONE: The designer launched a blog on yigal-azrouel.com today, intended to engage existing fans – as well as garner additional ones. The blog will contain original content produced by members from the sales, public relations and production teams, guest contributors and Azrouël himself. A collaborative effort with MHT Digital, “Inside the Studio” will give consumers a peak into the design process, from conceptualization to finished product and everything in between. “We are aiming to deliver content that is longer and more in-depth than perhaps what Facebook or Twitter can offer. The conversation is an ongoing dialogue – dynamic, changing and voices coming from multiple directions,” the designer told WWD. “When you add interaction, engagement and commerce to the mix, it becomes a very valuable space for brands to be. It allows brands to feel the pulse of their audience.”
This social media initiative is the brand’s second Web-based effort, following the launch of e-commerce in September. The online store carries men’s and women’s ready-to-wear collections, accessories and new contemporary line, Cut25, but what sets it apart from other online retail is a Shop by Texture option – a detailed filtering tool that allows users to browse through an elaborate texture mosaic. “One of the trademarks of my collections is the detailed fabric treatments and textiles we use each season,” the designer told WWD. “This feature gives customers ability to explore and discover pieces in an intuitive way, similar to how she or he would shop at a store.”
The latest social media updates from the fashion world:
@OscarPRGirl reached 19,000 followers
NARS is hosting Twitter and Facebook chats October 27 at 12 p.m. and from 1:00 p.m. EST with the brand’s national makeup artist Francelle Daly. Those with pressing beauty inquiries can submit questions using the hashtag #FrancellePA until October 25, and for the less Twitter-literate, fans can log on to Facebook and ask questions live.
Alice + Olivia will launch a Twitter initiative next week called Twitter Tuesday to bolster its presence on the social medium, which currently has 5,600 followers. Every Tuesday, shoppers are eligible to receive 10 percent off any purchase from Alice + Olivia retail outlets by following the brand on Twitter @alice_olivia and tweeting a photo of themselves wearing the A + O style they want to purchase. All you have to do is show this to a sales associate when you check out.
Burberry reached 2 million “likes.”
Calypso St. Barth more than tripled its “likes” in under a month with the addition of a recently launched tab on its Facebook page – fans went from around 1,700 to 5,418.
BLOGS, WEB SITES, ETC.
Although Black Friday is still several weeks away, Neiman Marcus is prepping for the holiday shopping season with a gift app for iPhone and iPod touch. A new gift will be selected every day by one of the store’s buyers, and the retailer will even throw in free shipping for all gifts ordered through the app.
Kenneth Cole personally invited each of the 30 bloggers that attended a dinner Monday night by pre-recording a personal video message on a Sony Bloggie Digital Camcorder that was delivered to each guest’s home. The purpose of the designer’s first-ever blogger dinner was to share the inspirations behind the brand’s spring 2011 offerings, and each of the themes from the collection – rainforest, desert and mountains – was weaved throughout the three course meal. Among those in attendance were bloggers from Elle.com, Fashionista, AOL StyleList, Glam, Daily Obsession, Saucy Glossie and Textbook.
What Goes Around Comes Around tapped style blogger Jane Aldridge of Sea of Shoes and her equally fashionable (and social media) savvy mom, Judy Aldridge of Atlantis Home, to curate a vintage presentation for an event at its store in New York on October 26. The two will head off to New Jersey this weekend and delve into the brand’s archives to handpick the pieces that will be showcased. “Judy and Jane are two of the more influential people in the blogosphere. They’ve been so passionate about vintage and shopping with us over the years that we wanted to see ways that we can continue to integrate our brand with the social mediums of the Web,” president and co-founder Seth Weisser told WWD. An added bonus: the Aldridges will bring select vintage pieces from their own collection that will be available for sale as well.
Haute Look‘s first iPhone app is launching Monday with features that include browsing sales, searching for product by size, category and price, sharing favorite items on Twitter and Facebook and making purchases. And in other news from the (oversatured) world of flash sale Web sites, Ideeli will debut the first in a series of local social commerce platforms, starting with New York City. Members will gain access to a slew of lifestyle options, including exclusive deals at spas, restaurants and retailers.
Designer Social reached 20,000 Tumblr followers.
Rachel Pally, Tibi and Rory Beca partnered with Power Support USA on a limited edition collection of iPhone cases. They retail for $54.95 at http://www.powersupportusa.com.