REVOLVE’S PLANS TO EVOLVE: The nearly eight-year-old Web site will undergo its first major facelift in three years. In addition to larger pictures, better navigation and improved overall speed, REVOLVEclothing.com is implementing a slew of capabilities to enhance and personalize its customers’ shopping experience.
With a vast selection of over 500 lines and more than 25,000 products, navigating the site can be daunting if consumers don’t know exactly what they want, and new feature myREVOLVE is the perfect solution for this. “This is a home for all of your favorite designers and items in one place where you can follow and share your style and the style of others,” creative director Cristy Turner told WWD. Users can create a personal profile that includes favorite designers, wish lists, and the ability to upload photo and video (with the option of sharing with other users site-wide and across various social media channels). A minifeed will appear on each user’s page too, updated automatically with new product information and markdowns pertaining only to the designers relevant to the user.
And in terms of REVOLVE promoting its own branded content – whether it be a blogger they’re loving that moment or ways to wear a particular trend – a section called Boutique was created as a place where the staff can have a voice and promote what they think is compelling. “A lot of the people we worked with in the past, we’ve never had a great way to share it,” co-owner Michael Mente said. “But now, if a celebrity stylist comes and styles some looks, we have a forum for this content to live.”
The Blog and Magazine sections, already in existence for five and two years respectively, will get a fresh new look as well, but its the commission program that’s perhaps the most unique. Available to anyone with a profile and public myREVOLVE boutique, users can earn anywhere from 1 to 10 percent commission if another user purchases any of the products from their boutique. For example, if you love that nude Equipment blouse (or that Alexander Wang blazer with the leather sleeves) and select it as one of you favorites and another user sees this blouse, realizes how amazing it is and decides to purchase it, you get a percentage of the sale.
Take a glimpse at the new site when it goes into preview mode on Nov. 4 at revolveclothing.com/preview.
The latest social media updates from the fashion world:
@Bergdorfs reached 22,000 followers
@DKNY reached 200,000 followers
Halloween is two days away, so whether you plan on getting super creative – or even if you’re just a (slutty) nurse, (slutty) cat, (slutty) cop or (slutty) witch again – take a picture of yourself in costume and tweet it to Alice + Olivia for a chance to win the A+O Halloween Contest. Stacey Bendet will choose her favorite on Nov. 1 and the winner gets a $300 gift card. All entries must be submitted by 5 p.m. on Oct. 31. Post pictures on Twitter @alice_olivia or on the brand’s Facebook wall.
BLOGS, WEB SITES, ETC.
HAPPY BIRTHDAY, PERRY ELLIS: The brand is about to turn 30, and in honor of this anniversary, Perry Ellis is kicking off 30 days of online-only sales, flash sales and giveaways on Nov. 1. Centered around the company’s digital and social media efforts, fans can connect to and see daily giveaways on an interactive calendar on perryellis.com, as well as see round-the-clock updates on Facebook and Twitter. There’s even a widget on the brand’s Web site for bloggers to get their readers involved in the 30 Days of Perry Ellis initiative.
ERIN FETHERSTON FOR JUICY GOES DIGITAL: The brand shot a completely digital look book for Fetherston’s first capsule collection at Milk Studio in New York City this week. Slated for a holiday release, it goes live on juicycouture.com Nov. 4.
Expanding upon the Omega iPhone app it launched in August, with features that include viewing the complete collection of timepieces, store locations and media content, the brand unveiled an iPad app earlier this month – a digital edition of the Omega Lifetime Magazine. The first of the watch companies to have a lifestyle magazine on the iPad, users can read content from the upcoming issue.
Endless.com has a new addition: accessories. The Web site, strictly a footwear retailer before the introduction of the jewelry category, carries 68 brands and over 3,500 styles from well-known brands such as Kenneth Jay Lane and Nicole Richie’s House of Harlow to boutique brands such as Auden, Devon Leigh and Mi Asunta. More perks: advanced search capabilities, three product viewing options (model imaging, zoom technology and video) and free overnight shipping and returns. “The addition of jewelry came as a result of what our customers had been asking for,” a spokesperson for the brand told WWD. “Many of the brands we’ve launched with were previously only available in physical Henri Bendel’s or Neiman Marcus stores and we wanted to give our customers access to jewelry that they normally would not be able to buy in their city. “