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BATTLE OF THE SWIMSUITS: Happy first day of summer, bathing beauties. Our favorite season (minus the rampant humidity) officially kicked off today and in honor of the occasion, we thought a “Social Studies” tie-in would be fitting. See below for a roundup of swimwear brands and see how their social media stats stack up.

Brette Sandler

Facebook: 44 “likes”
Twitter @BikiniBrette: 12 followers

Malia Mills
Facebook: 565 “likes”
Twitter @fraumills: 46 followers

Red Carter

Facebook: 1, 235 friends (a fan page doesn’t exist yet)
Twitter @RedCarterSwim: 35 followers

Rosa Cha
Facebook: 1,133 “likes”

Facebook: 460, 865 “likes”
Twitter @Roxy: 1,717 followers


Facebook: 1,326 “likes;
Twitter @Shoshanna_Gruss: 557 followers
Twitter @Shop_Shoshanna: 73 followers

Facebook: 8,756 “likes”
Twitter @ViXSwimwear: 407 followers


Twitter @ZIMMERMANN_: 2,227 followers
*Facebook: The brand does have a fan page in their native Australia although it’s not currently accessible to the United States.


The latest social media updates from the fashion world:


And she’s back. Model Coco Rocha (Conran) is back from a 15-day Twitter hiatus. @Oh_So_Coco: Hello my tweeple!!! I’m back from an AMAZING wedding and honeymoon, miss me???

@jimshi809 is live-tweeting en-route to Stockholm: Not that it matters, but I’m the ONLY non-Caucasian on my flight to Sweden! Not a single other shade is representin. Go yellow power!

Oh wait: I spot one other Asian guy on my flight. We’re gonna be besties 4 the next 9 hours.


Champion reached 100,000 “likes” and as a thank you to all the Facebook fans for reaching this number, the brand is offering 20 percent off on their Special Offer tab.

Betsey Johnson now has over 75,000 “likes.”

Cult fragrance brand Bond No. 9 has 6,000 “likes” and announced Friday that their holding a week-long contest on their Contest tab where fans can guess how many bottles of scents’ Astor Place and Brooklyn were sold since their debut in 2009 to win a free bottle of their choice.


H&M launched a Social Media Room on their website at, where both the brand and its fans contribute to a continuous feed of Tweets, Facebook updates, blog and Lookbook posts and Youtube videos by tagging related social media updates with H&M. Check it out at




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