ERIN FETHERSTON GETS JUICY: Live chats are all the rage right now, and the creative consultant and guest designer for Juicy Couture participated in a real-time dialogue with fans via Twitter last week, in conjunction with AOL’s Stylelist.com. The chat took place on StyleList’s Twitter page, @StyleListSays, where hundreds of questions were submitted by followers using the hashtag #erinfethersonqa. Among them, “How do you plan on adapting your whimsical storybook style to cater to the Juicy brand,” “Uggs, are they way out or still ok?” and “I love the look of ruffles & lace, how do you suggest to wear them without looking like a little girl?” Fetherston was able to answer 22 of the questions, and the session reached 46,294 consumers (a number reached by adding up all of the followers of the Twitter users that chatted with the designer). Juicy Couture currently has 3,930 followers on Twitter (@juicy_couture) and 416,149 “likes” on Facebook.
PERRY ELLIS’ PROJECT BEACH TO USE SOCIAL MEDIA: In an attempt to raise awareness and help clean up the Gulf oil spill, the brand has partnered with National Wildlife Federation to launch the multi-tiered Project Beach, which will continue through fashion week. On the social media front, a Facebook fundraiser kicked off the project on Monday, with a goal of raising up to $10,000 by the program’s end. Users simply “liking” the branded Perry Ellis page will prompt a donation, and for each of the first 10,000 new “likes,” Perry Ellis will donate $1 to NWF’s Gulf Oil Spill Restoration Fund. Additionally, the brand will jet off to the Gulf Coast in the next few months to shoot its upcoming spring 2011 ad campaign.
The latest social media updates from the fashion world:
@derekblasberg: The name of my waitress at Steak N Shake is Unique. No, thats her name. Unique.
Who knew Daisy Lowe was so creative? @daisylowe: couldn’t find a black belt so i’m using my tights… #fashionfauxpas
The Beauty Bean’s Alexis Wolfer is worried her doorman will think she’s doing the walk of shame. @AlexisWolfer: Just found out I have to wear the same outfit for taping tomorrow that I wore today… wonder what my doormen will think tomorrow morning…
BLOGS AND WEB SITES
Proenza Schouler’s fall 2010 ad campaign (photographed by Daniel Jackson) is currently displayed on proenzaschouler.com, along with a behind-the-scenes video directed by Greg Mitnick.
Nine West unveiled a mobile site Wednesday that gives consumers access to full range of product, meaning anything that’s available on the brand’s online retail store. By going to ninewest.com/mobile on their mobile devices, customers now have the ability to search for a product and even purchase without stepping foot near a computer. Shoppers can also locate retail stores, access their Nine Loves account (the company’s rewards program) and communicate with customer service.
Botkier teamed up with five bloggers to be the faces of its “Fearlessly Embrace Your Inner Bad Girl” fall web campaign. Carolina Engman of Fashion Squad, Geri Hirsch of Because I’m Addicted, Gala Gonzalez of Amlul, Aimee Song of Song Of Style and Chantal Van Der Meijden of Cocorosa were each given the Ava Crossbody and Ava Hobo bags from the brand’s fall collection and asked to style themselves using their favorite “iconic bad girl” (including Brigitte Bardot and Anita Pallenberg) as inspiration. You can see the campaign on blog.botkier.com and bloglovin.com.
Kaboodle debuted the All Things Indie Channel (kaboodle.com/channel/indie) and the Kaboodle Pop10 product popularity index.
Get your comfortable shoes ready (j/k) because fashion week is just four weeks away. And in preparation of this, the gals at StyledOn created a handy little list of the top 8 fashion public relations firm to follow on Twitter to “get behind the seams of your favorite designers now and follow the Twitter feeds of their PR firms for the inside scoop.” They also explain the monumental role pr firms play in fashion week (It’s way more than just seating charts, kids). Here they are, in no particular order: @PRconsulting, @LaForce_Stevens, @WilliamsonPR, @AlisonBrodPR, @SeventhHouse, @Krupp_Cake, @BPCM and @peoplesrev.
Haleh Nematzadeh, who describes herself as a “designer that communicates authentically and directly with her customer to inspire them,” detailed her top wardrobe items of all time on her blog at haleh.tv: Miu Miu Lightning bolt heels from 2001, a John Galliano plaid kilt from 1995, a Prada sequin shirt from 2006 and an Alexander McQueen leather dress from 1998. She also includes a badass playlist with music from Twelves, Chic, Spoon Devo, Mike Snow and The Soft Pack, because Nematzadeh said one of her brand’s missions is to blur the lines between fashion and music.
And something that most New Yorkers probably missed was gothamist.com’s titillating coverage of the Cat Fashion Show at the Algonquin hotel. The highlight was the feline Edward Cullen (rest assured, it even had a realistic wig with Pattinson’s signature bedhead).