EXPRESS’ NEW APP TAPS INTO LOCATION-BASED TECHNOLOGY: Express’ first mobile app launches Tuesday for the Apple iPhone’s and Android phones, complete with Express Proximity Perks, a location-based technology that provides users with promotions, news and in-store events as they approach the retail outlet closest to them (if a “Perk” is available, a message will “pop up” on the user’s mobile device). Additionally, consumers can now search for specific product information, create a wish list, locate stores and share their favorite items through social media platforms such as Twitter and Facebook. And on a quest to be seen as a lifestyle brand offering more than just fashion, there’s also the EXPLife component of the app that allows users to read up on news and updates about the company, watch branded videos and listen to music.
The latest social media updates from the fashion world:
@OscarPRGirl: Embracing innovation and preserving a heritage brand are not mutually exclusive.
@CalypsoStBarth: To do: Eat a sandwich from Num Pang with grilled corn on the cob while people watching on the steps of Union Square. Yum!
Gilt Groupe’s announcement on its Facebook wall that it would support Target’s capsule collections Monday resulted in an outpouring of comments. Facebook users chastised the online retailer for doing business with Target because it made a political contribution to the group supporting anti-gay candidate Tom Emmer in the Minnesota governor’s race.
BLOGS AND WEB SITES
Society Stylist has teamed up with Ann Taylor for the month-long Little Black Dress Experiment, taking place for the entirety of August, with a different style blogger creating a head-to-toe look based around the brand’s classic shirt dress. Participants include Los Angeles-based stylist Laurie Brucker, What2WearWhere’s Karen Klopp, Belle of Capitol Hill Style and Haley Schultheis of NonsenseSensibility.com. You can see all the blogger looks so far at societystylist.com, the online home chronicling the project.
Project Artisan, the online shopping portal for emerging and established designers to connect directly with their consumers, launches Wednesday. According to founder Robin Keyser, quality and craftsmanship are paramount at projectartisan.com. She stressed that the Web site’s biggest platform is making sure none of the product for sale is mass produced. “We want to try and find a way to allow smaller designers that are trying to make a living and make a profit,” Keyser said. “Nothing is manufactured under unfit conditions and there are no sweatshops. These designers giving work to their local people.” The project consists of 10 designers (six are based out of Keyser’s native Nashville, Tennessee) including Debe Dohrer, Doug Regen, Imogene and Willie, Margaret Ellis and Krochet Kids. Natalie Chanin, owner and designer of Alabama Chanin and finalist for the CFDA/Vogue Fashion Fund in 2009, will be the featured guest designer on the Web site for the month of September, with a selection of her collection available for sale.